Ateliere Technologies’s Dan Goman Decodes How GenAI Is Reshaping Streaming Revenue Models

ANALYTICSINSIGHT.COM — January 17th, 2025.

The name of the game for streaming services since their meteoric rise has been simple: collect content. Building expansive catalogs of movies and shows—first through acquiring distribution rights and later by producing original programming—has been the cornerstone of their approach to attracting and retaining subscribers. The bigger the library, the bigger the draw, as platforms sought to position themselves as the ultimate one-stop entertainment destination. For years, the streaming wars were a race to outpace competitors in both volume and exclusivity.

However, in recent years it has appeared that this strategy has reached its limits. As libraries swelled to overwhelming proportions, concepts such as “decision paralysis” and “content fatigue” began to enter the conversation, and today’s audiences increasingly demand not just access to a vast catalog, but a curated, personalized experience that anticipates their preferences and simplifies the decision-making process.

Algorithms have helped to streamline content discovery, filtering and sorting content by analyzing patterns such as viewing history and genre preferences to recommend content. But these systems are reactive, and limited in their understanding of nuanced preferences that go beyond explicit data points like clicks or ratings. Generative AI has the ability to go beyond simply analyzing past behaviors, utilizing deep learning models to understand context and intent on a much more granular level.

According to Dan Goman, founder and CEO of the cloud-based media supply chain company Ateliere Creative Technologies, implementing GenAI presents an opportunity for the entertainment industry to shed its reputation of slow technological adoption. “This industry is 1000% resistant to any change, at all, period. It literally takes an act of God or a force majeure for something to make them change,” Goman said. Entrenched workflows and legacy systems have long dominated Hollywood’s approach to content creation and distribution, but GenAI has the ability to help platforms unlock new pathways to profitability.

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