CNN Job Cuts Are A Painful Reminder Of Where TV News Is Heading

FORBES.COM — January 25th, 2025.

Is the CNN brand, a globe-girdling name long treasured for its far-flung correspondents reporting live on breaking news, worth what it once was? Global news coverage is expensive. In recent years, various versions of the channel have focused more on opinions and outrage than hard news. Will an online pivot to, say, offerings focused on cooking or literature or science necessarily draw audiences just because CNN is involved?

“With large operators like CNN, part of the challenge to innovation is their legacy: The way they do things, the systems, the processes, the culture,” said Dan Goman, CEO of Ateliere, which provides back-end content services for dozens of media companies. “These are the things we run into with every large content company we deal with. That's also something CNN have to contend with as they're working to become this digital-first entity. It's a difficult process, and it doesn't happen in one day.”

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