Cold Plunge: Passing Fad?

This article was originally published on Dan Goman’s official Substack platform.

Centuries ago, Nordic warriors known as Vikings braved the harsh seas and colder climates, often turning to the frigid waters of the North Atlantic to invigorate their bodies and spirits. This practice of cold water immersion, believed to confer resilience and health benefits, has not only survived into the modern era but has also gained popularity across the globe.

Now, it’s not just the bold few who venture into icy waters but celebrities and everyday wellness enthusiasts as well, sharing their chilly dips on social media and at luxury spas. As we witness this resurgence of an ancient tradition, one question remains: Is cold plunge therapy a timeless health ritual or just another fleeting trend in the wellness industry?

An ancient appeal with modern celebrity

I’ve always been intrigued by the idea of cold plunges—the practice of immersing oneself in icy waters. Advocates claim that these benefits include improved circulation, which is crucial for maintaining cardiovascular health and aiding recovery after physical exertion. The shock of cold water triggers a natural response in the body that promotes blood flow.

Read More