Cutting Through the Noise: Reducing Redundancies in Media Production Libraries with Dan Goman

Managing large, ever-expanding libraries of digital assets is one of those unglamorous but critical challenges that defines the media production industry today. Studios, broadcast companies, and OTT platforms are all grappling with a problem that is easy to ignore until it isn’t. The sheer volume of content—video, audio, graphics, metadata—pours in with each project, and traditional storage systems simply weren’t built to handle it at this scale. Production teams are navigating a maze of raw footage, versioned edits, sound mixes, and visual effects, often spread across departments that don’t always talk to each other as well as they should.

It’s a problem of complexity, but it’s also a problem of efficiency. In theory, media production is a smooth operation—each team working in concert to create a finished product. In practice, it’s a lot messier. When redundant files proliferate, or outdated versions get mixed up with new ones, the entire pipeline slows down. And in an industry where time is money, those delays are costly. Whether it’s in terms of storage costs ballooning beyond budget, or simply the frustration of trying to find the right asset amidst a flood of duplicates, the inefficiencies compound.

This is the quiet crisis that lurks in the background of modern media production. We don’t talk about it enough, but if companies want to stay competitive, they’re going to have to confront it head-on. The digital-first landscape demands more content, faster turnarounds, and seamless distribution across platforms. None of that is possible without taking a hard look at how media libraries are managed, how redundancies are created, and what can be done to streamline the entire process. Because if the media library isn’t working, nothing else can.

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