Dan Goman on the Cloud as Content Production’s New Backbone

1POINT4.COM — January 3rd, 2025

Every week, millions of hours of new content are uploaded, streamed, and shared globally, as audiences demand not just more but faster, better, and tailored to their preferences.Streaming services, with their vast libraries and global reach, have set new expectations for what “immediacy” and “availability” mean. But as platforms race to keep up, the underlying question becomes: how can media companies deliver more, faster, and with greater complexity, without succumbing to spiraling costs and operational chaos?

For Dan Goman, founder of the media supply chain company Ateliere Creative Technologies, cloud technology serves as a dynamic, scalable infrastructure that enables media companies to achieve unprecedented possibilities. He envisions the cloud as the backbone of the modern media supply chain, enabling companies to expand without breaking under the weight of their own ambitions. The promise of the cloud isn’t simply about storing data; it’s about transforming how data moves, integrates, and empowers every stage of the production and distribution process.

This shift represents a fundamental reimagining of how the media industry operates at its core. Cloud platforms offer companies the ability to pivot at the speed of culture, whether that’s responding to a viral trend, scaling up to meet demand for a breakout hit, or rapidly localizing content for global audiences.

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