As content consumption shifts primarily to digital platforms, media companies are realizing that their content libraries—whether it’s classic films or the latest streaming hits—aren’t just creative portfolios; they’re essential business assets. In the past, content libraries were important for traditional distribution channels like television broadcasts, physical media sales (DVDs, Blu-rays), and syndication.
However, with the rise of digital platforms and streaming services, these libraries have become even more critical as they now generate continuous revenue through streams such as licensing, on-demand access, and global distribution. Additionally, the need for uninterrupted access to this content has become more important than ever—any disruptions can lead to major financial losses and harm a company’s reputation.
Managing these expanding content libraries also brings new challenges. Media companies aren’t just focused on creating new content; they must also ensure that their vast archives remain easily accessible, securely stored, and protected from potential threats. Whether it’s an on-demand blockbuster or a live-streamed event, audiences now expect seamless access at all times. This places additional pressure on companies to protect their digital assets from technical failures or external threats like cyberattacks.
Dan Goman, CEO of the cloud-native media supply chain company Ateliere Creative Technologies, emphasizes the critical role of cloud-based disaster recovery strategies in the media industry. As content libraries continue to grow larger and more valuable, cloud-native disaster recovery helps media companies stay resilient by protecting their content from disruptions caused by operational threats. Goman compares a good disaster recovery plan to an “insurance policy” that ensures essential assets are always available, even when primary systems fail.
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