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Rethinking Traditional Workflows in Media Production with Dan Goman


We seldom consider the extensive effort behind the creation of the content that we enjoy every day. The term “movie magic” is often used to explain away the intricacies of special effects, editing, and other post-production work that takes place after filming wraps up. However, the truth is that transforming raw footage into the polished productions viewers see demands significant time and manpower.


“It’s not just a matter of capturing the content and then suddenly having it finished, ready to be viewed,” said Dan Goman, an executive and entrepreneur in the digital media sector. “There’s a tremendous amount of work and a lot of people involved in the entire workflow from start to finish, with millions of dollars invested in the post-production process.”


Goman is the founder and CEO of Ateliere Creative Technologies, a software company that specializes in cloud-based supply chain management solutions. The company focuses on providing tools and platforms tailored for the media and entertainment sector to assist media companies in streamlining their workflows and enhancing operational efficiency.




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