Paramount+ ups the ante in the streaming wars (Published Quote)
More mergers in the streaming world could lead to better deals for consumers. By Gary Guthrie Original article published at:...
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Why Streamers Can Do Better Than Archaic Economic Fixes Like Mass Layoffs | PRO Insight (Authored)
As an industry known to innovate, it’s time to find other ways to appease Wall Street, improve financials and secure a streaming-first...
Why Netflix's Ad-Supported Streaming Strategy Missed The Mark (Published Quote)
Netflix's race to dominate the streaming industry is reaching the end of the road. The pool of available viewers is drying up, and...
Content Creators Can Save Millions with This One Simple Trick | #Trends2023 (Published quote)
The media industry has undergone massive changes throughout 2022. The current global recession has seen streaming giants struggle to...
The break from ads is over - How to save streaming (Authored Article)
Here’s a surprising fact: the CW’s average viewer is 58 years old. If you’ve ever seen any of the network’s content – shows like Arrow or...
Are streaming services forcing customers to bundle? (Published Quote)
Consumers should weigh the value of ad-supported options By Gary Guthrie Original article published at: https://www.consumeraffairs.com/n...
Warner Bros. Discovery Misses Wall Street Q3 Projections as Ad Revenue Drops 11% (Published Quote)
The nation’s No. 2 biggest studio reported a $2.3 billion loss amid an advertising slump By Joel Bruno Original article published at:...
Streaming in 2022: An Exercise in Cost-Cutting (Authored Article)
The cost-of-living crisis is no longer looming on the horizon, it’s here. By Dan Goman Original article published at:...
Cloud Native vs. Cloud Hosted (authored article)
Knowing the difference could make or break your media business. By Dan Goman Original article posted at: https://digital.copcomm.com/i/14...
Streaming services are looking for ways to stop the Great Unsubscribe (Published Quote)
Not that long ago, streaming services seemed to be a cheaper and more convenient alternative to cable. But now, the combination of rising...
Are streaming services forcing customers to bundle? (Published Quote)
Consumers should weigh the value of ad-supported options By Gary Guthrie Original article published at: https://www.consumeraffairs.com/n...
‘Stylish, modern and engaging’: marketers react to Netflix’s ad experience (Published Quote)
The streaming service has revealed its hotly-anticipated ad product and dropped a 30-second teaser pre-roll. We ask marketers what they...
Inside the NFL’s youth-focused social strategy (Published Quote)
The National Football League wants to be the most youth-focused, community-driven league in the world. To reach that goal, it’s counting...
Remote control: the rise of the hybrid CEO (Published Quote)
Remote and hybrid working isn’t just for employees – CEOs are logging in remotely, too. What does it mean for working culture? By David...
Movie Theater Chains Investing In Streaming? Yes - Perhaps More Aggressively (Published Quote)
Movie theater owners should not be sitting still amidst what looks like a strong return of moviegoing business this past summer. There...
Media Supply Chains: Cloud maturity approaching, but business needs retain primacy (Published Quote)
Implementing fully cloud-based supply chains is becoming increasingly workable, but data transfer costs and latency concerns mean they...
Streaming’s Battle of the Bundles Era Begins (Published Quote)
Paramount+’s team-up with Walmart accelerates the race for platforms to seek out partners to make the most compelling pitch to consumers...
More ‘ad-ons’ for subscribers: marketers on Disney+ (Published Quote)
The new ad-supported subscription tier comes at a cost – the same cost as before to stay ‘ad free’. What steps can marketers take to...
Streaming wars go old school with streaming bundles (Published Quote)
Streaming platforms rely on old school bundles as their new streaming war strategy. By Chloe Olivia Sladden Original article published...
CreativePool: From oppressed immigrant to streaming CEO - #GettingToKnow Dan Goman
CreativePool profiles Dan, his personal and professional background that led to how he got to where he is today.
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